Dr. Toad’s
Short Book for a Long Memory
Improve Your Recall and Retention with Simple Strategies Anyone Can Use
Jeffrey Tolstad, MD, MMM, is a physician with decades of experience in both pediatric and adult anesthesiology. His career began with a foundation in psychology from the University of Southern California and grew through medical training at George Washington University, and beyond, where he developed practical strategies for learning and memory that supported his professional growth. More than forty years later, he earned a master’s degree in business back at USC, where he went on to serve as Senior Associate Dean.
Beyond medicine, Jeffrey has explored diverse fields—including entrepreneurial ventures, community theater, screenwriting, and the hospitality industry—bringing a broad perspective to his work. His writing blends insights from medicine, leadership, and personal experience with practical science, offering readers tools to strengthen memory, improve health, and enhance well-being. His books provide clear, fun, and actionable guidance for navigating everyday challenges and living more fully.
Whether you’re a student who needs to memorize massive amounts of information, a business professional recalling countless details and connections, or simply someone who doesn’t want to forget a friend’s name or birthday—this short book can help.
The techniques and principles described are simple, straightforward, and proven. This book will give you a solid start in improving memory at any age or level of experience, and may inspire you to dive deeper using the resources provided (and others you’ll discover on your own).
This is the first book in the Dr. Toad Series of self-help guides, each providing simple, achievable solutions to everyday challenges in health, learning, and personal growth.
“Jeffrey Tolstad, aka Dr. Toad, has a true gift for storytelling. I loved Dr. Toad’s Short Book for a Long Memory and you will too! The connection between text and illustrations is truly delightful. This book deserves to be widely distributed.”
“This book does for your brain what a gym does for your muscles. Once you know how to train your brain and peel away the layers that prevent you from basic memory, you'll be able to recall names and events with ease. Keep this book nearby—one read is not enough."
“I was going to write something edifying and clever but then I couldn’t remember what it was and then I thought, wait a minute, I can just read this book; it’s chock-full of smart and helpful insight into how to improve our brains, and an extraordinary accomplishment.”
“I run a busy wellness clinic and I'm always looking for and reading things that will help better my patients’ lives. I'm definitely going to recommend Dr. TOAD'S Short Book for a Long Memory to my patients because it gives them real-world tools to use in an effort to keep their minds sharp.”
“Dr. Toad wrote a fantastic book that achieves its goal of helping the reader improve their memory. I am in my early 70s and suffer from mild dementia. The techniques in this book actually helped me remember friends’ names! I love how Dr. Toad encourages us to treat our memory challenges with humor and optimism, rather than with frustration and resentment.”
Simple, achievable solutions for common health and well-being challenges.
Physician, educator, and author dedicated to helping people strengthen their memory and enhance their well-being through practical, science-based approaches.
— Matt Dorff,